Highlands & Islands Thistle Awards
Celebrating Success
Each year, those in Highland tourism get together to toast achievement and to recognise excellence. The HITA Ceremony is both a lively celebration and a moment to reflect with pride on what matters most in our industry.
Organised by the industry for the industry, the Awards owe their success to the voluntary dedication of our board of directors; a group of respected tourism and business leaders from across the Highlands and Islands.
The 2026 Awards open for entries in March, culminating in a gala dinner and awards ceremony in October. If you work in Highland tourism, these awards are for you!
Become Sponsors
The Awards are only possible with the valued support of our wonderful sponsors. Contact us to become a sponsor in 2026.
The Categories
Review the categories and criteria for the 2025 Awards.
Look out for the 2026 categories coming soon.
Meet The Board
Take a minute to meet the amazing people behind the awards.
Ambassadors
View the winners of out HITA Ambassador Award.
2025 HITA Award winners
View our 2025 HITA Award winners.
Gala Dinner
The evening reflects exemplary excellence achieved throughout the industry.
Responsible Tourism
Driving the sustainability of this picturesque corner of Scotland is the tourism and hospitality industry