It is now more important than ever to ensure that the benefits of tourism are experienced directly by our communities and that our visitors enjoy enriched experiences delivered by proud and passionate people who live and work in Scotland’s destinations.

This category celebrates partnerships, collaborations and team working – whether that be with local businesses, communities or a group of individuals – coming together to protect and enhance our environment whilst growing social, cultural and economic wealth.

Who should enter?

This category is open to anyone (businesses and individuals) in the tourism and hospitality industry – community tourism, tourism businesses (B2B and B2C), hospitality businesses, destination management organisations (B2B), tour operators, destination marketing companies, destination management companies, transport operators, destination and sector organisations, retail and entertainment venues. If you believe that "tourism is everyone's business" and you are operating a collective approach to deliver activity, this is the category for you!

Preview the questions here by downloading this document.