This award celebrates a business or event who sets the standards for inclusion and demonstrates a strong commitment to serving the market and providing excellent customer service.

Some examples of inclusive practices would include:

• An ongoing commitment to training frontline staff or event volunteers in equality, diversity and inclusion awareness

• Providing facilities and services designed for different customer groups or a specific customer group e.g., autism or dementia friendly tours or accommodation which is accessible to wheelchair users, services for deaf or for the hard of hearing, braille signage etc.

• Social activity which offers opportunities for low-income families or young disadvantaged adults to participate in Scottish tourism and events.

Who should enter?

This award is for any tourism or event business that can serve as an example to industry, by emphasising their inclusion ethos, who demonstrates a commitment to serving the market and providing excellent customer service.

Preview the questions here by downloading this document.