As we approach the Highlands & Islands Thistle Awards 2025, we continue our celebration of the sponsors whose dedication and leadership help make this event possible. Today, we turn the spotlight on the Highland Hotels Association (HHA), a collective voice for hotels across Inverness and the Highlands, united in their mission to promote the region and support Scotland’s thriving hospitality sector.

About the Company

We at the Highland Hotels Association represent 34 hotels in Inverness and the Highlands. We work together to market and promote the Highlands of Scotland, showcasing the best of what is on offer in this region. We also support each other and rally together to lobby on combined local and national issues with regards to the hospitality sector.

Why They Sponsor HITA

HHA wants to ensure the Highlands and Islands Thistle Awards are heading for further success. We fully believe that awarding and celebrating excellence within our industry is really important in fostering the continued and future-proof growth within the sector.

Supporting Businesses and Tourism in the Highlands and Islands

Everyone one of the businesses we represent are direct providers, looking after guest needs and expectations every day.

Role in the Local Economy and Community

The HHA shares lots of information with its members and encourages all businesses to share their best practices and successes. In the Highlands, whilst we are competitors, we very much support each other, alongside the overall offering of the destination.

Industry Trends and Innovations

We love that there is a real passion for guests to eat and drink locally. This is not new, however guests now accept that to support local businesses, it does cost a little more - however - the quality is worth every penny.