As the countdown to the Highlands & Islands Thistle Awards 2025 continues, we are pleased to showcase the pioneering organisations driving innovation and excellence across our region. Today, we shine a light on Huckleberry, a leading digital marketing agency dedicated to supporting hospitality brands in the Highlands and beyond.

About the Company

We’re Huck – a digital marketing agency built for hospitality brands who want more from their marketing. Based in Edinburgh, we partner with hotels, resorts and experience-led destinations to help them grow direct bookings, build standout brands, and stay ahead in an AI-driven world.

From high-converting websites and thumb-stopping social ads to SEO strategies and content that actually connects, we blend creativity with data to deliver results that matter – more visibility, more revenue, and more guests coming back.

Why They Sponsor HITA

We were inspired to sponsor the Highlands and Islands Thistle Awards because they align perfectly with what we believe in—celebrating the people, places and passion that make Scottish hospitality truly world-class.

Working closely with hotels and tourism brands across the Highlands, we see the dedication and creativity that goes into every guest experience. HITA provides a platform to recognise that excellence, and we’re proud to play a small part in supporting the businesses and individuals who go above and beyond to make the Highlands and Islands such an unforgettable destination.

Supporting Businesses and Tourism in the Highlands and Islands

At Huck, we support businesses and tourism in the Highlands and Islands by helping hospitality brands tell their stories, reach the right audiences, and grow sustainably through smart, results-driven marketing.

Role in the Local Economy and Community

We see Huck as a partner in driving sustainable growth for the local economy and community. By helping hospitality businesses across the Highlands and Islands increase visibility, attract more direct bookings, and build stronger brands, we’re contributing to job creation, year-round tourism, and long-term resilience in the sector.

Industry Trends and Innovations

What excites us most right now is the way AI is transforming both search and content creation, helping us tell richer, more authentic stories through video, photography and brand-led narratives that showcase the very best of Scotland.

Looking Forward to HITA 2025

What we’re most looking forward to at this year’s awards is getting together with the brilliant people who make tourism in the Highlands and Islands so special. It’s always such a good night, full of energy, stories, and well-deserved recognition. We can’t wait to celebrate the finalists, and hear about the incredible work they’ve been doing.

Alignment with Company Goals and Values

Sponsoring the Highlands and Islands Thistle Awards is a natural fit for us. At Huck, we’re all about championing the people and places that make Scottish hospitality world-class. These awards celebrate passion, creativity, and the kind of guest experiences we love to shout about in our work.

Find Out More

Website: huck.agency – explore our services, journal, and client results.
Instagram: @huckagency – where we share behind-the-scenes shoots, video highlights, and hotel collaborations.

Message to the Finalists

“To all the finalists, huge congratulations. Being recognised at the Highlands and Islands Thistle Awards is no small thing. It’s a testament to your hard work, creativity, and the unforgettable experiences you deliver day in, day out.

At Huck, we’re lucky to work alongside businesses like yours, and we know just how much passion goes into every detail. So tonight, take a moment to soak it all in, you’ve earned it.”